37%
Follower Growth in 5 Months
Accelerated social media presence and engagement through strategic content planning and community building initiatives.
NWMO
Shireen Azizi
Global Social Media & Content Strategy Specialist
With 10+ years of experience driving digital growth through brand storytelling, e-commerce marketing, and performance-driven social campaigns. After nearly 8 years in Canada, I'm exploring new opportunities back in India, UAE, Singapore and Europe.
Proven Results That Drive Growth
Measurable impact across social media, brand strategy, and digital innovation
🏆
Silver Leaf Award Winner
Recognized by the International Association of Business Communicators Canada for excellence in strategic communications.
IABC Canada31.2%
Instagram Growth Year-Over-Year
Scaled Instagram following from 15.2K to 59.6K followers through compelling visual storytelling and data-driven content strategy.
Sobeys1.4M
Unique Holiday Campaign Subscriptions
Designed and executed a high-impact seasonal campaign that generated exceptional customer acquisition and engagement.
Sobeys22%
Increase in Brand Affinity
Elevated brand perception through social-first campaigns that resonated with target audiences and strengthened emotional connections.
Sobeys💼
Led Launch of Voilà E-Commerce
Spearheaded the strategic launch of Sobeys' multi-billion dollar e-commerce platform, driving digital transformation across the organization.
SobeysRedefining Social Storytelling
Spearheaded social-first initiatives across Sobeys, Safeway, FreshCo, Voilà, and Scene+, blending branded storytelling with UGC and influencer content to create high-impact campaigns.
Strategic Excellence Across Digital Ecosystems
Delivering measurable results through integrated marketing expertise and data-driven strategies
Social Media Strategy & Campaign Management
Platform Ecosystems
Meta
TikTok
LinkedIn
YouTube
Crafting comprehensive social strategies that drive engagement, build communities, and amplify brand presence across multiple platforms with data-backed insights.
Core Tools & Platforms
Sprout Social
Meta Ads Manager
Brandwatch
Performance Marketing & Analytics
Key Specializations
Google AdWords
Facebook Ads
ROI Optimization
Driving revenue growth through precision-targeted campaigns, advanced analytics, and continuous optimization to maximize return on advertising spend.
Core Tools & Platforms
Google Analytics
Meta Ads Manager
HubSpot
Brand Storytelling & Content Creation
Content Expertise
Cross-platform Campaigns
Video Production
UGC Partnerships
Creating compelling narratives that resonate with audiences through authentic storytelling, engaging video content, and strategic influencer collaborations.
Core Tools & Platforms
WordPress
HubSpot
Brandwatch
E-commerce & Loyalty Ecosystems
Platform Integration
Uber Eats
Instacart
Scene+
Building seamless customer experiences through strategic e-commerce partnerships and loyalty program integration that drive retention and lifetime value.
Core Tools & Platforms
Google Analytics
HubSpot
Sprout Social
Campaign Stories That Deliver Results
Strategic campaigns that combine creative storytelling with measurable impact
#FeedTheDream: Sobeys Olympics Campaign
Full social media rollout and real-time coverage for Olympic partnership with CBC and Canadian Olympic Committee across Beijing 2022, Tokyo 2020, Paris 2024. Delivered engaging content that connected Canadian audiences with Olympic athletes and moments.
3
Olympic Games
Multi-Platform
Coverage
So Canadian
Sobeys' "So Canadian" campaign reframed the brand as a symbol of national pride at a moment when US tariffs put pressure on Canada. The storytelling shifted to highlight Canadian farmers, producers, and communities, reinforcing Sobeys as a homegrown retailer standing firmly with Canadians.
Multi-Platform
Coverage
Voilà by Sobeys Launch
National e-commerce launch during pandemic, leveraging influencers and UGC partners to build trust and drive adoption in a critical moment for digital grocery shopping.
National
Reach
Pandemic Era
Launch
Scene+ Loyalty Coalition Launch
11 million customer memberships with Scotiabank and Cineplex partnership, generating 1M+ contest entries through strategic engagement campaigns.
11M
Members
1M+
Contest Entries
NWMO Federal Government Campaigns
International Atomic Energy Association General Conference 2025 support, providing strategic communications for Canada's nuclear waste management organization on the global stage.
IAEA 2025
Conference
International
Presence
NWMO and Toronto Zoo Sustainability Campaign
International Atomic Energy Association General Conference 2025 support, providing strategic communications for Canada's nuclear waste management organization on the global stage.
Ready to Drive Your Digital Growth?
After 8 years of delivering exceptional results across Canadian markets, I'm bringing my expertise back to India. Let's discuss how strategic social media and performance marketing can transform your brand.
Phone
+91 7350706146
Location
Currently in Bengaluru, India
Fluent in English, Hindi, Bengali